Customer Testimonials


The service is always top notch when dealing with Harbin Ford. The process went seamlessly and everything was done professionally. I am a returning customer to Harbin Ford and I will be back again in the future.


Quick, precise, no nonsense

Great experience service was awesome keep me informed about my truck. The service people was very helpful and professional 👏

Sales people were very helpful and attentive to all of my preferences regarding what kind of vehicle I wanted. All information was covered. With the exception of overall wait time ( a little more that 4 hours). I had a very good experience.

Great people and service! Love all of them

Thanks to Jonathan Bradford and the harbin team I'm a proud owner of a Ford F350 that meets all my needs. If your looking for a new or used car/truck Jonathan Bradford and the harbin team is the way to go thanks again to everyone at harbin.


Got a new set of tires. Dylan was knowledgeable and very courteous. He got me the right tires for my vehicle at a great price. Quality tires from a quality business with a quality staff.

Matt Norris our sales rep was fantastic to work with! The entire team here at Harbin has been courteous and professional without the stress seen at other places! Highly recommend them! They have two new long term customers!

Exceptional quality, customer service, and price for my Ford F-150. Thank you Harbin Ford!

Very nice went out of their way to find me the prefect 2025 ford explorer!!!

Great dealer and very friendly. Craig Davisis an amazing manager that had my vehicle jumped off to bring in and got me a battery and Tylor Davis also had the installer do a complimentary multi point inspection on my car! He did find that my tires were dry rotted since I don’t drive much and gave me the best deal on tires. I thank these guys for all of the help!

Matt Noris great experience!!

Eric Franks was easy to work with and really listened to what I wanted to have on my new vehicle instead of pushing one that did not. The only issue I had was the new computer-based phone system, a text is fine to make first contact but not good for making a purchase of this nature or for service purposes.

I APPLIED ONLINE AND TOLD MY SALESMAN WHAT I WAS LOOKING FOR. HE HAD OPTIONS READY FOR ME WHEN I GOT THERE. I WAS VERY SATIDFIED WITH THE ENTIRE PROCESS AND MY SALESMAN BLAKE JOHNSON

Great experience. Brisk scheduling. Great waiting lobbies. As a bonus they have a card and you can earn free oil change.

Very great service! Regina was the man, I mean woman!!! Great service again!

We purchased our 2023 F250 from Harbin and I wouldn't take it to anyone else for service. Harbin is a first rate auto dealer, all around.



Best car buying experience ever! As soon as we pulled in we were greeted by Blake Johnson. He quickly got to work on finding me the perfect vehicle. I recommend 100%! Go see Blake Johnson!

Class Act !! I recommend this service to anyone !! Thank you for a job well done !!

I greatly appreciated the honesty of Harbin Ford. My interaction, with Harbin Ford, was a win-win for both sides.

This is a great group. They made buying my wife a new car after 15 years seamless. Especially thanks to Matt for taking time to show her how to use the new technology in her 2024 Expedition 4x4.

Jadyn was very kind and informative with our purchase! We recommend Harbin for your vehicle needs!

Blake Johnson was amazing!! If y’all are looking for a new vehicle ask to speak with him!! He made the entire process smooth and he was just awesome!

Excellent service! Bought my first ever * newer and reliable * vehicle from here and I’m glad I didn’t go anywhere else. The men who helped me went above and beyond to help me out: Everyone was so understanding and honest. Not like your stereotypical — manipulative car dealers. If you know what you’re looking for, it’s such an easy and uncomplicated process.


We had our best experience buying a car here!!! We would highly recommend buying here!!!! Go see our guy Matt Norris! He’ll fix you right up!!

Great experience buying a used car!

Blake Johnson was great!! No issues what so ever!

Tylor is Awesome to deal with 👍

Matt Norris was awesome! He was easy to work with and friendly.

Very nice staff, always willing to help in any way

Matt Norris was great. Enjoying the Highlander. Could not be a better experience

Blake was extremely accommodating, laid back, and made us feel as if we had known each other for years! He even answered his phone on his day off! The team was able to fix the minor issues we found with the truck within a couple of days! Great experience!

We could have went anywhere but yet we drove 3 hours out of our home state to purchase from this dealership! Exceptional reviews were found on this page and I’m feeling quite honored to write one with our excellent experience now! We had an outstanding experience purchasing our 2024 Chevrolet Tahoe Z71 at Harbin Chevrolet! From start to finish, the entire process was smooth, professional, and family-oriented. Jonathan Bradford, our salesman, went above and beyond to ensure we found the perfect vehicle for our needs. He was incredibly knowledgeable, patient, and attentive, making us feel right at home. I would recommend ...

Title: Exceptional Experience with Harbin Chevrolet – Loving My 2024 Chevrolet Tahoe Z71! Rating: ★★★★★ I recently had the pleasure of purchasing a 2024 Chevrolet Tahoe Z71 from Harbin Chevrolet, and I couldn’t be happier with my experience. From the moment I walked into the dealership, Jonathan Bradford went above and beyond to ensure I found the perfect vehicle that matched my needs and preferences. Jonathan’s knowledge of the Tahoe Z71 and its features was impressive. He took the time to explain every detail, from the advanced safety technologies to the rugged performance capabilities that make this vehicle stand out. He truly ...

Great experience , no pressure everyone was extremely nice . Anthony Manning went above and beyond to make sure my next car purchase was fast, easy and enjoyable.

Thank you Harbin Motors for the great deal on my new vehicle. Very nice and respectful group of people to work with. Matt Norris and Jay Penney

I drove in from Georgia to purchase a car. The folks at Harbin have been very helpful and great to work with.

I want to give a BIG shout out to Matt Norris. He wasn't the pushy salesman that you have at alot of dealerships and a very patient person. Thank you Matt Norris. We really appreciate you.

Go see Blake Johnson at Harbins Automotive in Scottsboro… he was so patient and very helpful!!! Thank you Blake 🙂

Come see Matt Noris and Nick Ashley at Harbin Automotive! The best and sweetest people☺️

Blake Johnson was great today with us purchasing our car recommend him he was very good y’all go ask for Blake Johnson and he will get you all the help you need

Matt Norris sold me my 2022 mustang 5.0 nice guy and willing to help any way he can

“Gratitude is the gateway to abundance. I am deeply thankful for Mrs. Hendrick Jennifer, whose guidance has transformed my financial situation. Introduced to her recently, I invested a modest capital and reaped substantial profits for myself and my family. To those seeking trading assistance, I highly recommend reaching out to Mrs. Hendrick Jennifer via email ([email protected]) or WhatsApp (+1 (352) 340-2962). or Facebook page Hendrick Jennifer Fx Trader

My husband and I have been looking for a certain type of car for a few months. Devon was helpful in keeping us posted and letting us know when he had what we wanted without bugging us about it. When they had what we wanted, we made an appointment, saw Matt Norris, and everything went really well. No problems. He was prepared and had all the information ready for us. Jay Penny was helpful with the paperwork and explained everything concerning it. If you are looking for a car I would definitely try them first.

Matt Norris and Bobby Card are awesome. we have bought most of our cars from them and they don't let you leave unless you are comfortable with everything! Great customer service!

blake Johnson really went above an beyond he means. He made our buying experience quick an easy. highly recommend going an asking for blake Johnson for all your vehicle needs

Absolutely recommend Harbin. From the first phone call to signing, and everything in between. Blake Johnson made sure all my needs were met and any concerns addressed. Being a full time paramedic and having the crazy schedule that I do can make big life changes such as buying a vehicle rather difficult. Blake and his team were so very patient and understanding of this and went above and beyond to make my experience a positive one. I hope they know how appreciative I am of all their help in making this transition as easy as it was. 10/10 recommend Harbin Automotive!

We just bought a New Ford Edgein Scottsboro Al. We had a fantastic sales person named Blake Johnson and he was respectful in everyway. We went looking on Monday and drove 3 different vehicles, but we told him we had to think about it and there was No pressure to buy. We went back to see Blake Johnson today and got the car we wanted.Great service all the way around. Thank you Blake.

Blake Mayes was great. He was able to get us in and out and in a great vehicle! Process was easy and overall good experience!

The nineteenth of July I took my 2017 F 250 in for service and to make a long story short, drove home in a 2023 F-250. End of story.

I would like to thank Matthew Norris for helping us with our purchase of our 2017 Acura MDX. We came looking for a Highlander and he pointed us in the direction of the Acura and we couldn’t be happier with our purchase. He made the purchase process extremely easy and got us the best deal he could. I highly recommend him for anyone looking for a vehicle at Harbin!

Josh Rebel did a fantastic job for my family and I today. Professional, curtious and even cleaned up a mess after my youngest son got sick while we were in the dealership! He went above and beyond to get us in a truck that suited us and I can't thank him enough for his help! Awesome man and salesperson who id recommend for anyone I know! Thank you again Josh Rebel and Harbin Automotive!

My husband and I were looking to buy a new family car. Blake Johnson made our car buying process so easy and stress free! We had such a good experience with him. I would absolutely recommend him to anyone looking to buy new or used vehicle!

Had the pleasure of working with Jonathan Bradford and made my first car purchase 😁. Jonathan made the experience as comfortable as possible and it really felt like a family working with him

Excellent service!

A day trip to Scottsboro, Alabama ended with an unexpected surprise. Matt Norris and his colleagues made every part of our 2023 Toyota 4-runner purchase seem less. They were professional and great to work with! We would definitely recommend this dealership to anyone looking for a great vehicle purchasing experience! Thank you, Matthew! M. Smith 😊

Blake Johnson is an awesome salesman. we drove an hour to buy a car and we had a great experience. Thanks Harbin Automotive. Especially Blake!!!

Thank you Jonathan Bradford for making my son, Brayden Parton, 1st car buying experience so fun and easy! If you are in need for a new car, please contact Jonathan for any of your needs. I highly recommend him and Harbin Automotive for anyone’s car buying experience.

Matt Norris was excellent. He was very helpful and knowledgeable about the vehicle. He made the buying process very easy.

Best experience at a car lot I’ve ever had. Blake Johnson is the way to go! I knew exactly what I wanted and he showed me just that! He made our process a breeze!

The people here were very helpful, friendly and knowledgeable. I didn't feel pressured into buying but was given a better deal than expected.


Blake Johnson has been very helpful!

Matt Norris is the best! Very happy!

Blake did an outstanding job, I highly recommend Harbin Ford.

Jonathan Bradford at Harbin was great! He made my buying experience super easy! Highly recommend! ⭐️

Big thank you to Blake at Harbin!! I got a great car at a great price and he made the process super simple!!!

Bought my pre-owned 2022 Ford F350 on 27 APR 2024. As with most used vehicles, there have been a few wrinkles to iron out; however, the folks at Harbin have ironed out every last one of them. They’ve replaced a damaged front air dam, a broken right rear tail light, and balanced and road force matched the tires four times, the final time being today when it was discovered the road force numbers were way out of tolerance. Once learning this fact, they replaced the tires; all of this with no haggle, and no questions asked other than to gain knowledge of ...

Matt Norris and Bobby Card were both amazing! Great service and very knowledgeable!

Matt Norris was great to work with! Contact him for all of your car needs!

Blake Johnson was great! Highly recommend him if you are looking for a great, trustworthy, and honest salesman!


blake johnson gave us very good service and i would definitely come here again. highly recommend!

We came searching for a Toyota 4Runner. Josh Rebel was quick, helpful, and very attentive when getting us into one to test drive. Hands down, best car buying experience from a great place. From looking, to driving, to getting quick finance help from the finance manager, we would highly recommend Harbin in Scottsboro - especially the amazing service Josh Rebel provided. Thank you so much for helping us walk away with an amazing purchase!

Matt Norris helped me buy my first car!! he was FANTASTIC! everyone at Harbin Automotive was so kind and made this process seamless! it was a great experience and I will be back!! thank you Matt and the team for all the hard work!

I rated you a 5 star due to Eric Frank's initiative in dealing with me. However, I would have liked to have seen more attention and readiness for the accessories we discussed. It seemed to me there was no information ready to show me and discuss.

Blake was awesome! We had a great car experience, he was very helpful.

Our family had the greatest experience at Harbin! Eric helped us find our perfect family car. I highly recommend coming to Harbin for all of your car needs! They treat everyone that walks through the door like family, and will listen to everything you are looking for in a car. When you go to Harbin, ask for Eric!

I love the people at the service department here! Its a long story, but they went so far above and beyond to help me get my truck fixed under warranty. They did a fantastic job fixing my 2018 F-150 that needed cam phazers. Great communication! Thank you to Regina and Craig!!!

Great experience at Harbin Ford of Scottsboro! The sales team was helpful and efficient! 2024 Ford Bronco!!

Just want to shout out to our salesman Eric and Jay in finance for making our car buying experience there so easy! No hassles, they were both up front and easy to work with! Definitely recommend Harbin Automotive if you’re in the market for a vehicle. Well worth the 45 minute drive for us. Loved the small hometown dealership feel and will be back when we need another vehicle! Go see Eric if you’re looking for a vehicle!

Blake Johnson was great to work with! He found exactly what I wanted and had my Bronco earlier than expected. If you are looking for someone who will be honest with you and treat you with respect, find Blake!

I just want to take a minute and tell Matthew thanks for a great job greatly appreciate your kindness your knowledge of course and also taking the time to help me set up everything in my vehicle. I'd have to say if you're looking for a car come to harbin's automotive ask for Matthew he will do a tremendous job.

today I went down to Harbin to look at a new car. my salesman ended up being Blake Johnson and I couldn't of been happier to work with him. he listened to what was important to me for my new car and got me into a vehicle I love. this is my second purchase from Harbin automotive and I am very pleased.

Always a good experience here. Craig and Jordan are the best

Fast friendly service! Great experience.

Fast Friendly service very helpful staff

Ethan Jolley was great to work with. No-pressure, didn't feel rushed. Quick and clear communication. Final price was exactly as negotiated (no last-minute surprises). He was Professional and polite salesperson. I would recommend and would do business with him again.

Matt Norris and Eric were amazing! Highly recommend!! Loved working with them!!

I just bought a 2023 four runner. My salesman Blake Johnson was a super star. He was amazing with me being indecisive about what color.

Just bought a new Kia K5 from Blake he was amazing go see him!!!

The dealership is a no pressure car sales I felt like family and they did everything to help me find the perfect vehicle thanks Harbin ford. I recommend this dealership to anyone.

Great place to buy a great vehicle. The service department is absolutely amazing. The sales staff know their business and are very helpful. The best part is that the sales staff are not pushy and overbearing. The sales staff greeted us, then let us look around till we had a question about a vehicle. Once we found the vehicle we wanted, the sales staff helped us get the car, price, and payment we needed. No pressure buying, fast and easy service. I will continue to purchase all my vehicles from Harbin and will definitely always recommend Harbin for vehicle sales ...
