Customer Testimonials

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Google Jun 13, 2024

We came searching for a Toyota 4Runner. Josh Rebel was quick, helpful, and very attentive when getting us into one to test drive. Hands down, best car buying experience from a great place. From looking, to driving, to getting quick finance help from the finance manager, we would highly recommend Harbin in Scottsboro - especially the amazing service Josh Rebel provided. Thank you so much for helping us walk away with an amazing purchase!

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DealerRater Jun 11, 2024

I rated you a 5 star due to Eric Frank's initiative in dealing with me. However, I would have liked to have seen more attention and readiness for the accessories we discussed. It seemed to me there was no information ready to show me and discuss.

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Google Jun 6, 2024

I love the people at the service department here! Its a long story, but they went so far above and beyond to help me get my truck fixed under warranty. They did a fantastic job fixing my 2018 F-150 that needed cam phazers. Great communication! Thank you to Regina and Craig!!!

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Google Jun 2, 2024

Great experience at Harbin Ford of Scottsboro! The sales team was helpful and efficient! 2024 Ford Bronco!!

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Google May 22, 2024

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Google May 21, 2024

Fast friendly service! Great experience.

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Google May 21, 2024

Fast Friendly service very helpful staff

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Google May 18, 2024

The dealership is a no pressure car sales I felt like family and they did everything to help me find the perfect vehicle thanks Harbin ford. I recommend this dealership to anyone.

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Google May 16, 2024

Great place to buy a great vehicle. The service department is absolutely amazing. The sales staff know their business and are very helpful. The best part is that the sales staff are not pushy and overbearing. The sales staff greeted us, then let us look around till we had a question about a vehicle. Once we found the vehicle we wanted, the sales staff helped us get the car, price, and payment we needed. No pressure buying, fast and easy service. I will continue to purchase all my vehicles from Harbin and will definitely always recommend Harbin for vehicle sales ...

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Google May 15, 2024

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Google May 14, 2024

My husband and I want to thank sales rep Kyle Putman, sales manager Lee Bradford and finance rep Jay Penney for their assistance with our purchase of the Broncho Sport. We love our new ride and you all worked with us to make that possible!! You guys ROCK!!! To my classmate Hoyt Harbin Jr., you left your mark on them!! Customer service was 💯 😊 Thank you all again!! God Bless You!!

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Google May 14, 2024

Great service. Supper nice people.

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Google May 14, 2024

5 star customer service with 5 star prices. Dylan Famer will make sure you get both any time you bring your truck in for service!

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Google May 8, 2024

We take all of our work trucks to Dylan Farmer in the service department. Our trucks are how we make money and Dylan makes sure we are always in and out quickly with top notch customer service. Dylan always tracks the service we need and helps plan the services around jobs. Using Dylan is like having a free fleet manager!!! I would recommend everyone take their vehicles to him.

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Google May 8, 2024

Dylan Farmer in the service department is a spectacular guy to work with. He always makes sure im provided with excellent customer service, quality work, and great prices. I would recommend everyone take their vehicles to Dylan!

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Google Apr 30, 2024

Huge thank you to Mathew Norris, Nick Atchley, and Jay Penny on the purchase of our new truck

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Google Apr 30, 2024

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Google Apr 28, 2024

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Google Apr 25, 2024

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Google Apr 22, 2024

Dylan was very helpful and made the whole experience very easy. Highly recommend

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Google Apr 20, 2024

Great service, friendliest people anywhere, very clean, meet all my needs. Been with them for years and will continue to go there for purchase of new cars

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Google Apr 18, 2024

We absolutely love our ford f150 sport truck thank you Brittany for all your help! We greatly appreciate everyone there

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Google Apr 15, 2024

Good Dealership

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Google Apr 7, 2024

Matt Norris was very helpful as we look for a car for our daughter. He took great care of us.

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Google Apr 3, 2024

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Google Apr 1, 2024

I was looking to trade my truck for another, so I stopped by Harbin’s. I ended up trading my 2016 F150 for a new F150 and actually had a pleasurable experience at a car dealership. Nick and Eric were very helpful and knowledgeable on both the Chevrolet and Ford vehicles. After doing my own research prior to going to Harbins, I personally feel I purchased a vehicle that had the features I wanted at a very good price. If you’re in the market for a vehicle, I would recommend going Harbin’s just to see what they have to ...

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Google Mar 22, 2024

Devin, Matt, Lee, and Bobby helped me trade my 16' F150 into a 21' King Ranch F150. Service and ease of the transaction was great. I would highly suggest purchasing a vehicle from Harbin Ford of Scottsboro!

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Google Mar 16, 2024

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Google Mar 15, 2024

Matt Norris, Michael Hancock, Devin Pope were excellent with communication and the whole buying process. Made it quick, easy and seamless.

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Google Mar 8, 2024

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DealerRater Mar 6, 2024

After many dealerships Harbin ford is the one to take care of me and im very pleased with the service I received

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Google Mar 2, 2024

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Google Feb 29, 2024

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Google Feb 28, 2024

We just purchased our vehicle from them. Seamless experience and I highly recommend them to anyone looking for a vehicle. They even delivered my vehicle to us in Madison. Cant get much better. They're honest and hard working. Matt was an amazing sales guy to work with.

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Google Feb 17, 2024

Everyone at Harbin was so friendly! My salesman, Josh, made my first buying experience a breeze! I was extremely nervous after hearing multiple bad experiences about dealerships in general but Josh and Bobby made me feel like family! I got a wonderful deal on my Kia K5, and will definitely use them for anything I can. If you’re looking for a good deal and great experience, go to Harbin!

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Google Feb 16, 2024

Great people! Chad and the team will take great care of you. So many cars to choose from!!!!

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DealerRater Feb 15, 2024

Anthony Manning took great care to get up the car my daughter was looking for! His customer care is second to none - I would suggest Harbin and especially Anthony Manning to anyone looking for a new vehicle!

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Google Feb 15, 2024

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Google Feb 15, 2024

I came to the dealership to look at a car that I had found online and unfortunately it had already been sold. The staff at harbin worked with me on finding another and I ended up getting a newer car with less miles for around the same price.

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DealerRater Feb 13, 2024

Jonathan Bradford is an amazing salesman to deal with, along with his crew Nick Atchley! They did most of the work before I got off work! He is extremely organized which made the process go by faster and smoother than any other place I've been with before. Let me also say, Jay Penney in the finance dept. was wonderful too, easy to talk to while you make big purchases. This team is professional and caring and I think they've made a life-long customer of me! Thank you, Harbin Ford for creating such a great atmosphere!

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Google Feb 13, 2024

Our family has purchase 2 vehicles from Harbins in less than 6 months , 1 new , 1 used and we could not be more satisfied!!! One day a few years ago we purchased 2 in one day , one for myself and one for my daughter !!! I wouldn't even attempt to take a guess how many have been purchased by our family in the last 3 generations !!! They do everything right, so buying from them has become a family tradition !!!

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Google Feb 11, 2024

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DealerRater Feb 8, 2024

They made me feel at home. The salesman that helped us was quick and provided good customer service. We felt like if you need an automobile, you should visit Harbin Automotive! Don't waste your time with other automotive dealers.

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Google Feb 8, 2024

Erik was outstanding to work with. We had the fastest buying experience ever and got a great deal on a Mazda CX-5. We highly recommend Harbin. Automotive for anyone looking for a great deal and outstanding customer service!!

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DealerRater Feb 6, 2024

Came in for service and it was fast and easy! Awesome service department. Highly recommend Harbin Service for everyone.

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Google Jan 27, 2024

I bought my Suburban there. Get my oil and tire rotation done there. Speedy service and friendly atmosphere. Clean waiting room for service being performed. If you’re looking for a nice used or new vehicle give them a try. Great service work too.

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Google Jan 16, 2024

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Google Jan 8, 2024

We had a bad experience with another car lot but ended up here and they are AMAZING!! Nik was awesome!! My daughter found her a vehicle and Nik was very helpful!! Cant say enough nice things about them here.

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Google Dec 30, 2023

I love my truck!

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DealerRater Dec 30, 2023

I purchased a lovely, low mileage used car in excellent condition. I drove 2 hours and it was worth it. I'll be back!

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Google Dec 22, 2023

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Google Dec 20, 2023

Great experience!! We are out of town buyers and the process was so easy. Everyone was nice especially Daniel. Thanks for everything!

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DealerRater Dec 19, 2023

Great service didn't have to wait to long. Set up appointment went right in! Wi-fi was good!

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DealerRater Dec 18, 2023

They were great too work with. Very helpful and answered all of our questions with the best of their ability. I would absolutely recommend this dealership to everyone.

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DealerRater Dec 18, 2023

Great service - Brandon helped me get a deal on a new set of tires and Dylan got my through quickly on a follow-up visit.

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DealerRater Dec 17, 2023

Great service all around, I’ll check there first next time I buy a vehicle.

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DealerRater Dec 16, 2023

Everyone at Harbin ford has as super friendly,had a great experience buying our new Bronco heritage

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DealerRater Dec 16, 2023

They worked quickly to help me get the price I could work with. 100% recommend

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Google Dec 16, 2023

Mark is an excellent salesman to deal with. Always a pleasure.

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DealerRater Dec 16, 2023

I trust Harbin Ford! I have been coming for over 20 years for my service on my vehicles. They treat me right and work with me to give me the best service.

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DealerRater Dec 14, 2023

I got a good deal for the vehicle I purchased from Harbin. I am pleased with the attention to detail of the associates for finding the truck I was looking for.

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DealerRater Dec 14, 2023

They explained everything being done to my truck, They explained the warranty on the service and got me in and out in a timely manner.

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DealerRater Dec 12, 2023

Heather was very good. She had already had the cars out that I had asked about. The experience was very low-pressure, which I appreciate very much. Everyone from the finance guy to the manager was very personable and extremely helpful.

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DealerRater Dec 12, 2023

As far as the guidelines and service department, I like very well and get along with everyone, they're very friendly and always have met my needs

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DealerRater Dec 9, 2023

Awesome dealership! They were very, kind, and helpful for me and my new purchase. Really good experience!

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DealerRater Dec 5, 2023

Fast workers and great customer service! I was in and out in less than 30 minutes for my radio issue!

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DealerRater Dec 4, 2023

Harbin got our Bronco ordered and delivered when even the big dealer couldn’t. When we picked it up, 3 different salesmen showed us the features. I would send anyone to Harbin.

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DealerRater Dec 2, 2023

Mark was very excited to help. He was a pleasure to work with. Thank you

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DealerRater Dec 2, 2023

Great communications from Dylan and Craig Friendly and informative. Made the service as easy as possible. Thanks

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DealerRater Dec 2, 2023

Regina was Awesome!! She was very friendly professional and kept me updated on my truck!! Regina is the Bomb!!

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DealerRater Dec 2, 2023

Matt took the worry out of a replacement car purchase. He was kind, courteous, understanding and patient. I am thankful he met me in the parking lot.

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DealerRater Dec 1, 2023

Fantastic service! Everyone goes out of their way to make sure things go well The pick up service is so convenient!!

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DealerRater Dec 1, 2023

Great people to deal with, always so helpful. I definitely recommend Harbin for all your vehicle needs.

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DealerRater Nov 30, 2023

Dylan was very helpful and friendly. He answered all my questions about the service provided.

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DealerRater Nov 29, 2023

Traded in my 2018 F150 for a 2019 Dodge Ram Laramie. Daniel Sanders did a great job getting me the best deal. If I’m ever in the market for another vehicle, I will definitely be a return buyer.

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DealerRater Nov 29, 2023

The service was good, helpful and friendly. I had an appointment and they took my vehicle as soon as I arrived.

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DealerRater Nov 29, 2023

Very friendly staff! They answered all questions and concerns I had! Very smooth transaction! Very reasonable prices!

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DealerRater Nov 29, 2023

I love going to a dealership where people are smiling, laughing, and having fun! This is Harbin!

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DealerRater Nov 28, 2023

Daniel Sanders was great to work with. He earned five stars for sure! We came pre-approved/financed through our credit union. Finance/Dealer Paperwork guy was just going through the motions. He was not very professional and seemed like he was ready for us to leave the minute we walked into his office.

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DealerRater Nov 28, 2023

Went great everyone were professional and friendly would do business with you again Thank You

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DealerRater Nov 28, 2023

Best experience I've ever had buying vehicles! I'm a long time customer and will keep coming back when we have vehicle needs!

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DealerRater Nov 27, 2023

Great dealership knowledgeable, good fast service and clean. Would recommend this dealership. Had good experience

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DealerRater Nov 26, 2023

This is my second vehicle purchase from Harbin and Anthony. Smooth and easy car purchase. No pressure or hassle. NONE of the “let me talk to my manager” runarounds. Pleasure doing business at Harbin.

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Google Nov 26, 2023

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DealerRater Nov 25, 2023

Very polite and helpful. They were prompt and on time picking up and delivering my car..

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DealerRater Nov 25, 2023

The service department was very busy so it took a little longer but the people were extremely nice and let me know of the progress. I received a very good deal on tires and the service was very good. I will definitely go back.

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DealerRater Nov 24, 2023

Harbin is great. I would recommend this dealership to anyone. Parts, sales, and service always do efficient work.

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DealerRater Nov 23, 2023

Brandon met me before I made it inside and took care of me. I left the van with him for servicing and it was ready when I returned. Service at Harbin QuickLane is very easy.

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DealerRater Nov 21, 2023

Mark, Nick, and the salesman who had owned a Bronco went out of their way to get us familiar with ours. Harbin was able to get out Bronco order submitted when even the biggest dealership couldn’t. Nick was tenacious in trying to expedite our order. We would definitely recommend Harbin automotive!

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Google Nov 21, 2023

Great service

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Google Nov 20, 2023

We've been using Harbin Ford for our service needs ever since we moved to the Scottsboro area three years ago. Their staff have always been professional, treat us extremely well and easy to work with. We will continue to use Harbin Ford for our future maintenance needs.

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Google Nov 18, 2023

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DealerRater Nov 17, 2023

Very nice, sometimes seems to take longer than necessary, but courteous, thanks for the service

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DealerRater Nov 16, 2023

Have an Equinox for 8yrs now that is brought back to the dealership for any maintenance. Service center is very professional and efficient. Very easy to approach

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DealerRater Nov 16, 2023

If you google the phase "amazing customer service" then click images you will see a picture of Dylan Farmer. Dealing with Mr. Farmer is the equivalent of limiting out on open day of duck season. I once heard he was the Kobe Bryant of customer service, but now I believe it!!

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DealerRater Nov 14, 2023

Had the needed part in stock and installed it quickly while I waited. Great service!

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DealerRater Nov 13, 2023

Brandon is a good sales person should b saleing cars instead of servicing them ok

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DealerRater Nov 11, 2023

Look up my vehicle and knew what needed to be done. Kept me informed and no surprise costs.

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DealerRater Nov 11, 2023

They are very helpful. I will go back to this place again to purchase my next car.

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DealerRater Nov 11, 2023

Very pleased with all the help I received with the purchase of my new 2023 F150

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