Eric Franks was easy to work with and really listened to what I wanted to have on my new vehicle instead of pushing one that did not. The only issue I had was the new computer-based phone system, a text is fine to make first contact but not good for making a purchase of this nature or for service purposes.

I APPLIED ONLINE AND TOLD MY SALESMAN WHAT I WAS LOOKING FOR. HE HAD OPTIONS READY FOR ME WHEN I GOT THERE. I WAS VERY SATIDFIED WITH THE ENTIRE PROCESS AND MY SALESMAN BLAKE JOHNSON

Great experience. Brisk scheduling. Great waiting lobbies. As a bonus they have a card and you can earn free oil change.

Very great service! Regina was the man, I mean woman!!! Great service again!

We purchased our 2023 F250 from Harbin and I wouldn't take it to anyone else for service. Harbin is a first rate auto dealer, all around.

Class Act !! I recommend this service to anyone !! Thank you for a job well done !!

I greatly appreciated the honesty of Harbin Ford. My interaction, with Harbin Ford, was a win-win for both sides.

This is a great group. They made buying my wife a new car after 15 years seamless. Especially thanks to Matt for taking time to show her how to use the new technology in her 2024 Expedition 4x4.

Jadyn was very kind and informative with our purchase! We recommend Harbin for your vehicle needs!

Excellent service! Bought my first ever * newer and reliable * vehicle from here and I’m glad I didn’t go anywhere else. The men who helped me went above and beyond to help me out: Everyone was so understanding and honest. Not like your stereotypical — manipulative car dealers. If you know what you’re looking for, it’s such an easy and uncomplicated process.

Great experience buying a used car!

Tylor is Awesome to deal with 👍

Very nice staff, always willing to help in any way

Matt Norris was great. Enjoying the Highlander. Could not be a better experience

Blake was extremely accommodating, laid back, and made us feel as if we had known each other for years! He even answered his phone on his day off! The team was able to fix the minor issues we found with the truck within a couple of days! Great experience!

Great experience , no pressure everyone was extremely nice . Anthony Manning went above and beyond to make sure my next car purchase was fast, easy and enjoyable.

I drove in from Georgia to purchase a car. The folks at Harbin have been very helpful and great to work with.

I want to give a BIG shout out to Matt Norris. He wasn't the pushy salesman that you have at alot of dealerships and a very patient person. Thank you Matt Norris. We really appreciate you.

My husband and I have been looking for a certain type of car for a few months. Devon was helpful in keeping us posted and letting us know when he had what we wanted without bugging us about it. When they had what we wanted, we made an appointment, saw Matt Norris, and everything went really well. No problems. He was prepared and had all the information ready for us. Jay Penny was helpful with the paperwork and explained everything concerning it. If you are looking for a car I would definitely try them first.

Excellent service!

The people here were very helpful, friendly and knowledgeable. I didn't feel pressured into buying but was given a better deal than expected.

Bought my pre-owned 2022 Ford F350 on 27 APR 2024. As with most used vehicles, there have been a few wrinkles to iron out; however, the folks at Harbin have ironed out every last one of them. They’ve replaced a damaged front air dam, a broken right rear tail light, and balanced and road force matched the tires four times, the final time being today when it was discovered the road force numbers were way out of tolerance. Once learning this fact, they replaced the tires; all of this with no haggle, and no questions asked other than to gain knowledge of that which I’ve experienced driving the vehicle. Nothing but praise and appreciation for these fine folks at this Family Operation. I highly recommend Harbin. Great Folks! Thank You!

We came searching for a Toyota 4Runner. Josh Rebel was quick, helpful, and very attentive when getting us into one to test drive. Hands down, best car buying experience from a great place. From looking, to driving, to getting quick finance help from the finance manager, we would highly recommend Harbin in Scottsboro - especially the amazing service Josh Rebel provided. Thank you so much for helping us walk away with an amazing purchase!

I rated you a 5 star due to Eric Frank's initiative in dealing with me. However, I would have liked to have seen more attention and readiness for the accessories we discussed. It seemed to me there was no information ready to show me and discuss.

I love the people at the service department here! Its a long story, but they went so far above and beyond to help me get my truck fixed under warranty. They did a fantastic job fixing my 2018 F-150 that needed cam phazers. Great communication! Thank you to Regina and Craig!!!