Great experience , no pressure everyone was extremely nice . Anthony Manning went above and beyond to make sure my next car purchase was fast, easy and enjoyable.

The people here were very helpful, friendly and knowledgeable. I didn't feel pressured into buying but was given a better deal than expected.

We came searching for a Toyota 4Runner. Josh Rebel was quick, helpful, and very attentive when getting us into one to test drive. Hands down, best car buying experience from a great place. From looking, to driving, to getting quick finance help from the finance manager, we would highly recommend Harbin in Scottsboro - especially the amazing service Josh Rebel provided. Thank you so much for helping us walk away with an amazing purchase!

I rated you a 5 star due to Eric Frank's initiative in dealing with me. However, I would have liked to have seen more attention and readiness for the accessories we discussed. It seemed to me there was no information ready to show me and discuss.

I love the people at the service department here! Its a long story, but they went so far above and beyond to help me get my truck fixed under warranty. They did a fantastic job fixing my 2018 F-150 that needed cam phazers. Great communication! Thank you to Regina and Craig!!!

Great experience at Harbin Ford of Scottsboro! The sales team was helpful and efficient! 2024 Ford Bronco!!

Fast friendly service! Great experience.

Fast Friendly service very helpful staff

The dealership is a no pressure car sales I felt like family and they did everything to help me find the perfect vehicle thanks Harbin ford. I recommend this dealership to anyone.

Great place to buy a great vehicle. The service department is absolutely amazing. The sales staff know their business and are very helpful. The best part is that the sales staff are not pushy and overbearing. The sales staff greeted us, then let us look around till we had a question about a vehicle. Once we found the vehicle we wanted, the sales staff helped us get the car, price, and payment we needed. No pressure buying, fast and easy service. I will continue to purchase all my vehicles from Harbin and will definitely always recommend Harbin for vehicle sales and service.

My husband and I want to thank sales rep Kyle Putman, sales manager Lee Bradford and finance rep Jay Penney for their assistance with our purchase of the Broncho Sport. We love our new ride and you all worked with us to make that possible!! You guys ROCK!!! To my classmate Hoyt Harbin Jr., you left your mark on them!! Customer service was 💯 😊 Thank you all again!! God Bless You!!

Great service. Supper nice people.

5 star customer service with 5 star prices. Dylan Famer will make sure you get both any time you bring your truck in for service!

We take all of our work trucks to Dylan Farmer in the service department. Our trucks are how we make money and Dylan makes sure we are always in and out quickly with top notch customer service. Dylan always tracks the service we need and helps plan the services around jobs. Using Dylan is like having a free fleet manager!!! I would recommend everyone take their vehicles to him.

Dylan Farmer in the service department is a spectacular guy to work with. He always makes sure im provided with excellent customer service, quality work, and great prices. I would recommend everyone take their vehicles to Dylan!

Huge thank you to Mathew Norris, Nick Atchley, and Jay Penny on the purchase of our new truck

Dylan was very helpful and made the whole experience very easy. Highly recommend

Great service, friendliest people anywhere, very clean, meet all my needs. Been with them for years and will continue to go there for purchase of new cars

We absolutely love our ford f150 sport truck thank you Brittany for all your help! We greatly appreciate everyone there

Good Dealership

Matt Norris was very helpful as we look for a car for our daughter. He took great care of us.

I was looking to trade my truck for another, so I stopped by Harbin’s. I ended up trading my 2016 F150 for a new F150 and actually had a pleasurable experience at a car dealership. Nick and Eric were very helpful and knowledgeable on both the Chevrolet and Ford vehicles. After doing my own research prior to going to Harbins, I personally feel I purchased a vehicle that had the features I wanted at a very good price. If you’re in the market for a vehicle, I would recommend going Harbin’s just to see what they have to offer you before making a final decision. It’s a very professional and friendly atmosphere.

Devin, Matt, Lee, and Bobby helped me trade my 16' F150 into a 21' King Ranch F150. Service and ease of the transaction was great. I would highly suggest purchasing a vehicle from Harbin Ford of Scottsboro!

Matt Norris, Michael Hancock, Devin Pope were excellent with communication and the whole buying process. Made it quick, easy and seamless.

We just purchased our vehicle from them. Seamless experience and I highly recommend them to anyone looking for a vehicle. They even delivered my vehicle to us in Madison. Cant get much better. They're honest and hard working. Matt was an amazing sales guy to work with.